Authentic health content that powers health innovation
Creating authentic content from the real-life experiences of patients, caregivers and healthcare professionals – and engagement, collaboration and measurable value it unlocks for pharma, biotech and health systems worldwide.
The leading authentic health content specialists
FIXING US is a global specialist in authentic health content: unscripted content created from the lived experiences of real patients, caregivers, healthcare professionals and other health system stakeholders. Originating from, Fixing Dad, a single family journey that became an acclaimed BBC documentary, we have evolved into an organisation trusted by many of the world’s leading pharmaceutical, biotech and healthcare-related brands, working across complex health systems, internal and external initiatives, global and local deployments, in more than 20 countries.
What sets us apart is how our content engages and what it unlocks. The way we create it builds stakeholder-engagement mechanisms, world-class recruitment capability, real-world outcomes and AI-powered insight through Authentic Intelligence™ – turning real journeys into better engagement, collaboration, education, adoption and even return-on-investment.
What we deliver
Authentic Content
Unscripted and expertly-edited patient journeys and stakeholder content that outperform curated material on trust, engagement and measurable outcomes.
Stakeholder Engagement
Content creation that can also be a transparent mechanism for collaboration between brands, patient groups, clinicians, policymakers and other health system stakeholders.
Recruitment
Patients, caregivers, HCPs, KOLs and policymakers recruited compliantly for content, forums, research and engagement programmes for any jurisdiction.
Virtual Forums
Targeted, structured and secure online discussions that surface the themes conventional research and engagement tends to flatten.
Authentic Intelligence™
An innovative AI-powered large language model, built for healthcare, that turns authentic footage into on-demand insight and widens opportunities to embed patient voices.
Trusted by leading brands and health systems
Our clients and partners the likes of include AstraZeneca, Novartis, Roche, Boehringer Ingelheim, GSK, Bayer, Daiichi-Sankyo, Pfizer, Dexcom, Ascensia, Medela, Air Liquide, Myriad Genetics, Valneva, Essential Pharma, Ethypharm, Raisio, CellCentric, Nestlé Health Science, NHS England, the BBC, NBC, Amazon, Prudential and SwissRe.
